Film Magazines and written codes

Written codes are an important, if not the most important, part of film magazine reviews. Written codes help tailor to a specific target audience and speak to them, satisfying their needs. Also, a mode of address comes into play with written codes which has to do with how a text speaks to an audience. Each film magazine uses written codes different as they all have varied target audiences therefore cannot use the same written codes for example if the same written codes were used in Total Film as in Sight and Sound, the audiences would be put off as the language tends to be more intellectual, more formal, with use of technical language which Total Film audiences would not relate to as they desire to read more colloquial, friendly language with more quickly understood humour.