-headline: tends to be a summarisation of what the article is about and therefore is extremely important in order to catch audience's attention consequently journalists tend to use a smart of play on words however not always depending on the magazine e.g. Total Film do not always do this as their articles are better known to have headlines of the name of the film.
-section titles: this is a piece of information which lets the audience know what the "section" in the magazine they are reading is about for example in Total Film they have a section such as "buzz" where they talk about the latest news in the film world, the magazine Prevue has a section called "revue" which is quite obviously about reviewing films.
-strap line: these are "lines" that usually appear underneath the heading/headline acting as an extra piece of information to aid audiences to understand the contents of the article before actually reading it.
-introduction: this is usually a separate paragraph that tends to look slightly different to the rest of the main body be it due to font style or size, it again helps summarise or introduce the article to hook the audiences in.
-sub headings: these are headings that help break up the article. They can be used in break out boxes to title what is inside the break out box. Sometimes subheadings are found in the main body of the article to organise and break up the information so audiences understand there are sections of information.
-breakout paragraphs: these are paragraphs that are embedded within the main body however either use larger font, different font style, or even colour to help distinguish that it is separated from the main body however journalists tend to use breakout paragraphs to emphasise a particular quote in the article etc.
-breakout boxes: again like the break out paragraphs these are not part of the main text however breakout boxes can range from having extra detail, a separate review, interview, recommendations of other films etc. They help the layout to look more aesthetically pleasing and also help fill white spaces on the pages.
-columns: this is a form of organisation with the main body to break the text apart and help to make it more reader friendly by sectioning the text in narrower paragraphs also allowing more text to be added into a page but also helps it look more aesthetically pleasing.
-graphics: these can range anything from logos, to graphs, to the picture itself; basically images that are not text however like for logos, text can be incorporated.
-pictures: these are images or photographs used within articles such as film posters, still from the film, photographs of the director or actors etc. It helps to break away from the text, add more interest to the page and make it more aesthetically pleasing. Also, sometimes the pictures can be what catches the audience's attention to the article.
-call to action: this can be any form of allowing audiences to contact or access the film magazine be it the website of the film magazine, contact details for customer service etc.
-by line: quite simply this is a line which portrays the journalist's name which can be incorporated into articles differently depending on the magazine e.g. Sight and Sound magazine tend to have the by line in bold in the introduction whilst Total Film magazine generally put the by line in bold right at the end of the article which is the "norm" for less recognised journalists.
-issue information: this is any information which can give clue to the issue of the magazine be it page numbers, the date, the section title etc.
Technical codes are an important aspect as even before reading the article the first thing audiences will do is see a page and if the page layout is not aesthetically pleasing to them they will not read the article, but rather keep searching for something that will catch their eye.
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