Written codes in film posters mostly have to do with the title and the tag lines. Tag lines are short phrases which tend to be catchy and give away clues to what the film could be about in an interesting and memorable way. Usually tag lines are just one sentence long and the majority of the time, they use puns, play on words, alliteration, and the rule of 3 etc. The tag line reinforces the genre to the audience as well as the narrative of the film therefore this one short sentence is vital on a film poster meaning that my group and I will have to plan out and come up with an enticing tag line that is memorable, unique and actually shows a summary of the film with as few words as possible. Also, the title itself uses written codes, be it how the title is written or the actual text of it.
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