Angus, Thongs and perfect snogging is a typical teenage chick flick, filled with cringe-worthy moments and chasing the boy of your dreams. The theme of this film is straight away very obvious to the audience, due not only to the name, but to the images. The main image is of a young, teenage girl, denoting the film is going to be based around teens, the graphic of the symbolic pink kiss mark by the title also gives off the idea that the film is going to be about teen romances.
The poster makes good use of written codes and the tagline on this poster is, "Georgia Nicholson is not going mental, but her life is." The tag line gives indication that the film is going to be about the hectic life of a teenage girl, but at the same time doesn't give away any of the story line. It motivates you to want to know more and actually see the film.
Symbolic codes are also used in this film poster and they help identify the target audience for this film, which is obviously female teenagers. We can denote this due to the colourful images used which take up the top half of the film poster, the images here are a mixture of still from the film and cartoons. The cartoons suggest the genre of the film as being cheerful and animated, and the audience gets a greater understanding of what age range the film has been created for. This poster clearly highlights who the main character is, by having her picture larger than all the others and drawing focus into her. The minor characters are shown above her as smaller images, and therefore signifies that they are not going to be the main focus of the film. The facial expression on Georgia, the main character, denotes that this film is going to be light-hearted and comical. Having the background images placed around the main characters head denotes these are her thoughts, and all these different characters and situations are what is making her life "mental" as the tagline says. The tagline is split in half by different coloured text, not only bringing attention to it, but also adding more meaning to "but her life is." The font type used throughout this poster is very simple and sans-serif, indicating this is a laid back, girlie film. Not only does the font indicate the target audience, but it also is very eye catching. It's big, bold and emphasises the word "snogging", which indicates factors of the plot.
Technical codes play a large role on a film poster, and give out the standard information the audience needs to know. The film title is there to let the audience know the name of the film. In this case, the title also reflects what the plot may be about. Now the audience know the name of the film, they may look out for other trailers or posters so that can get to know more and decide whether they want to see the film. The tagline is incorporated into the poster as a type of slogan, to reinforce the film into the audiences mind. There is a billing block at the bottom of the poster, giving out extra information, and generally just making the poster look like a film poster. The billing block will include a short list of the people involved in making the film and/or poster. The poster also includes a BBFC certificate which is vital as it enlightens the audience into what is the youngest age that a person can be to watch this film. This film is rated a PG, which doesn't mean the target audience is under 12's, on the contrary it is aimed at over 12's, it just allows the audience to see that there is nothing unsuitable in this film that may upset younger audiences if they were too watch it.
Teenagers may feel they are going to be able to relate to this films themes just by the technical, written and symbolic codes represented on the film poster. The film certificate indicates that the feature is going to be suitable for many ages, from young teens upwards.
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